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“I started PUA SA because I needed guidance myself when I was younger,” says Peimer, a film director/producer and the ideas man of the company.“At school and afterwards, I could barely greet a girl, never mind strike up conversation.
They say there is a tried-and tested technique in every successful pick-up.“My partner Josh (a property developer) and I started reading books and watching DVDs, but the only way to really learn is to practise, so we flew in Adam Lyons (British relationship coach and pick-up artist) to come and mentor us for four days.” As we chat, it becomes clear that while they might be good at the genteel art of conversation, the pick-up artist’s “game plan” is akin to a battle strategy, and his language unapologetically follows suit. “This is not about getting women into bed, it’s about enabling you to meet and attract them. He says “unarmed” guys make faux pas with clichéd openings like, “Haven’t I seen you here before?“It’s a social jungle out there, and you don’t want to be chewed up and spat out. ” “Armed” men come up with “opinion openers”, that is, they gently elicit a woman’s opinion on a situation, which Peimer says is the strongest opening gambit.Worse, they might talk “at” women rather than “to” them, using women as sounding boards for their uncontested take on the world.“You should come across genuinely interested, and allow an easy flow of conversation. A lot of focus in the PUA boot camps is on body language.
I’d always end up going home alone, so if you’d offered me this service 10 years ago I would’ve jumped at it.” Fast-forward to today and I’m sitting with a confident, well turned out young man who is articulate and easily keeps the interview rolling.